They say that the world of business, especially its marketing aspect, is a cutthroat competition. This is very true for industry leaders, where every other brands’ goal is to replace you at the top of the ladder. Sometimes, oligopoly in the market is prevalent. We see and favor one brand more than the rest, which […]
Category Archives: marketing
If we are living in the year 2014, we need a little under $125k to air a 30 second commercial on TV. That’s a crazy amount of money, and for others, that amount is the value of their company itself. But looking at the same data published by Statista, it seems that the cost of […]
If you are blessed with good vision, you would know how important seeing colors are in our day-to-day lives. From the most basic needs of mankind (food, water, warmth, and rest), to its self-fulfillment needs, colors are part of every decision-making process. Would you eat bread that’s turning green? What would be your future sports […]
Every day, when we watch TV or surf the internet, we see hundreds of brands and marketing campaigns. With tons of them appearing on our phones or TV screens, or on the billboards on the highways, it becomes a bit difficult to remember them all. Think about it, what brand campaign made an impact on […]
In this day and age, looking for a product or service that will suffice our needs and wants could have never been easier, no matter if you are on the internet or not. Sometimes, we feel that the products/services can already present themselves to us even if we did not know we need them yet! […]
When was the last time you picked up a flyer? If someone didn’t hand one out to you today, I’d place a fair assumption that you don’t remember either. Back in the 90’s and early 2000’s, the only way a company could get their name out into the world was to expand in marketing strategies […]
As humans, we believe in things even without any reason. From our day-to-day lives, and even on how we run our business, we have beliefs and myths that we follow. Sometimes, we’re even afraid to disobey them! It’s possible that other people have influenced us into believing in something, or we just personally developed an […]