As humans, we believe in things even without any reason. From our day-to-day lives, and even on how we run our business, we have beliefs and myths that we follow. Sometimes, we’re even afraid to disobey them!
It’s possible that other people have influenced us into believing in something, or we just personally developed an idea without looking deeper into the facts.
In this day and age, myths are still relevant, even with modern marketing strategies! You’ll be surprised to know that other people believe in these myths, and it’s also possible that you believe in one too!
Remember, every step you make in promoting your brand is crucial, and the steps that you don’t make are as important. In digital marketing, knowing the facts, and acting upon them, will tremendously make a brand more known and empowered.
That being said, let’s debunk these ten digital marketing myths that might kill the business!
1. Digital Marketing is Easier Than Traditional Marketing
The myth: “It’s a lot easier to post pictures on social media than to go outside and hand out flyers. Digital marketing only requires a couple of clicks and you’re done!”
The truth: It may seem that traditional marketing requires a lot more physical hard work than digital marketing, but in no way does it mean that the latter is easier to do. As the saying goes, with great power comes great responsibility, and with the opportunity to reach millions of people through the internet, digital marketing strategies require more complex and technical steps to be successful.
One common misconception that leads people into believing this myth is that people think digital marketing is just a fancier way of posting on social media or putting up a website.
Truth is, this marketing methodology requires a lot of work, study, and time as well. It does not only happen on Social Media. Digital marketing channels can be very technical, and each step is crucial. Each word that you post can make or break your brand. Each email that you send can turn one lead to sales.
2. My Website is Enough To Drive Traffic
The myth: “I already have a beautiful website put up on the web. People can see my contact information, how I look, and my address. That’s already enough to drive traffic, I do not need anything else!. ”
The truth: Websites are a must. Even if you’re business happens completely offline, a website can turn a lot more leads into sales. Sites are also an effective way to build trust and credibility. However, sites are not enough, especially if your goal is to drive traffic to your brand. Without content, you cannot maximize the power of your site.
Just imagine a bunch of people who need landscaping services, which you offer. They may find your site online, but how would they know more about your services? What if they want to check out some designs you can do? What if they still have doubts about the benefits of landscaping?
This is why content marketing is as important. It becomes a way for people to not only discover you but also understand your brand.
3. You Need To Publish Content Non-Stop
The myth: “Since content is important, I need to make sure I post non-stop or else my brand will get left behind!. ”
The truth: We mentioned that in digital marketing, every word is crucial. It’s important to post content regularly, as long as these posts are of good quality. And so, if your goal is to just post content as frequently as you can, without taking into consideration the quality of your work, it can be harmful to your brand instead of being helpful.
4. The Longer the Content I Post, The Better
The myth: “I need to sound credible and professional, so I need to post long content. ”
The truth: No one is willing to spend 20 minutes reading a blog about cat food, or any subject for that matter. As we said, the quality of content is always more important than quantity. You have to value people’s time, as well as yours!
5. High Website Traffic Means High Sales Record
The myth: “As long as I get many website visitors every day, my sales will certainly go up.”
The truth: This is not always the case. It is true that the goal of a website is to gain more traffic, and to convert visitors to customers. However, there is always one question to ask – are your website visitors your target customers in the first place?
Just think about myth number three. You can be too pressured to post content that instead of converting readers to customers, they only misunderstood your brand. You got the traffic you wanted, but instead of getting more sales, you actually turned down possible leads.
6. There is a One-Size Fits All Strategy
The myth: “What I post on Facebook can work for my Emails.”
The truth: There is no universal formula when it comes to digital marketing. That is why we have developed various marketing channels (SEO, websites, social media, etc.)- because each channel requires a different strategy.
7. You can Only Find Young People on Social Media
The myth: “My target customers are older people, so I do not need to be present in Social Media.”
The truth: You’ll be surprised by the volume of older people on social media. According to Statista, out of the 2.85 billion monthly active Facebook users as of the first quarter of 2021, 3.3% are female and 5.54% are male between the ages of 45-54. That’s over 220 million people!
So, who’s to say that your target customer cannot appreciate your Facebook posts?
Image Source: https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/
8. Social Media is Free, All the Time
The myth: “Signing up for Social Media is always free, and so every service will be.”
The truth: There are a lot of awesome and free features on Social Media that your brand can use to effectively reach out to customers. However, platforms, like Facebook, offer paid services that are dedicated to marketing your brand. They make sure to make your brand more visible to your target customers and the ROI can be great.
You can read more about Facebook Ads here.
9. You Should Only Promote Your Products – Mentioning Anything Else is a Waste of Time
The myth: “Why would I mention other brands’ products? Everything else is competition”
The truth: Mentioning other brands does not always mean you have to harm them or say something bad about them. Just imagine products that are ‘compatible with’ other products. For instance, there are Nespresso coffee machine owners who need to know what coffee pod brands can work for them.
As long as you know how to do content marketing properly, mentioning other brands, or even linking other websites, can do good for you.
10. #YouShouldHashtagEverything
The myth: “I should put every word I post in hashtags, and I should always use hashtags to belong.”
The truth: Hashtagging everything can be an eyesore. A few studied and tested hashtags per post are effective and can help with social media platform algorithms, but putting every word in hashtags can just put off readers.
Takeaway
Now that you know the truth behind these marketing myths, it is up to you to act upon them. We hope that the knowledge you gained from reading this blog will help in making your next marketing decisions. Good luck!
